Feature
Deep analytics — on all plans
Failed searches, AI resolution rates, content gap detection. See what's working and what's missing — no paywall.
Why Multibase
Failed search tracking
See every query that returned zero results. Identify content gaps before customers complain.
AI resolution rates
Track how often AI answers resolve questions vs. sending readers to articles. Measure actual deflection.
Content gap detection
Automatic identification of topics readers search for but you haven't written about yet.
No paywall
Analytics are included on all paid plans. Competitors gate reporting behind enterprise tiers.
Per-portal metrics
Each brand portal has its own analytics. See which portals need attention.
Article performance
Views, search appearances, AI citation frequency — per article, per locale.
Feature comparison
| Feature | Multibase | Intercom | Zendesk | KnowledgeOwl |
|---|---|---|---|---|
| Analytics included | ✅ All paid plans | ⚠️ Basic only | ⚠️ Pro+ | ✅ |
| Failed search tracking | ✅ | ❌ | ✅ Pro+ | ✅ |
| Content gap detection | ✅ Automated | ❌ | ❌ | ⚠️ Manual |
| AI resolution metrics | ✅ | ✅ Extra cost | ✅ Extra cost | ❌ |
| Per-portal analytics | ✅ | ❌ Single brand | ⚠️ Enterprise | ✅ |
Pricing accurate as of March 2026. Source: Intercom pricing, Zendesk pricing, KnowledgeOwl pricing.